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Steel is 10 years old! Yes, already, it doesn't make us feel any younger, but it's cool.
Since it's cool to honor this anniversary, since cycling is cool, and since you yourselves are cool too, a design reflecting this "coolness" had to immortalize all of this.
The water bottle is, and will henceforth be, our mascot. So, after drawing its big brother drinking coffee on a bicycle on the "Pizza" t-shirt, here is the little brother "Kool as Steel".
Artwork: Marc Schmitt