Steel began as a lifestyle magazine focused on cycling, showcasing cycling style and culture. The magazine's tagline, "Cycling, Style, Fun," has become our mantra. In May 2015, Steel opened its first Parisian cycling café of the same name, Steel Cyclewear and Coffeeshop. This concept store offers a selection of high-end products from international brands and specialized accessories to bring style, satisfaction, and enjoyment to the urban cyclist.
A meeting place for everyone, a hub for passionate cyclists, and a destination for lovers of exceptional products, Steel is a unique place where everyone mingles and shares their passion. Our equipment is available to try on in-store, and our online shop complements our commitment to providing as many people as possible with premium, high-performance, urban cycling gear, all with style and a friendly atmosphere.
This style and user-friendliness now apply to a range of lifestyle products under the Steel brand, embodying our motto "So, how's it going?", a revamped "What's up?", Steel version 😉