Steel was originally a bike-themed lifestyle magazine that showcased cycling style and culture. Bike, style, fun, the magazine's baseline has become our mantra. In May 2015, Steel opened the first Parisian cycling café of the same name, Steel Cyclewear and Coffeeshop. This concept store offers a selection of high-end products from international brands and specialized accessories to give style, satisfaction and pleasure to city cyclists.

A meeting place for everyone, a place of passage for passionate cyclists, and a destination for lovers of exceptional products, Steel is a unique place where everyone mixes and discusses their passion. Our equipment is available in store for fitting, and our online sales site completes our desire to provide as many people as possible with premium, performance and urban equipment, specialized for cycling. All with style and friendliness.

This style and user-friendliness now apply to a range of Steel-labeled lifestyle products, displaying our credo “So, is it rolling? », a « What's up? » reviewed, Steel version 😉