Steel T-Shirt "Pizza"

The Steel T-Shirt "Pizza" features our new mascot in the form of a water bottle, here riding a Gravel bike while trying to drink a cup of coffee.

A brief description of this design. The entire design, including the color scheme, is inspired by New York pizza delivery t-shirts. A simple handwritten logo is featured on the chest, and a large, eye-catching graphic with contact information is on the back. The urban aesthetic is reflected in the use of handwritten lettering reminiscent of letter painting.
Steel is in Paris, specifically in the 11th arrondissement, a location that's dear to us. Hence the importance of mentioning it next to the Steel logo. A lot has happened in this neighborhood in recent years. So, we're proud of our neighborhood and our neighbors.
A small leaf frames a "#1," because Steel is historically the first cycling café in Paris. The "Est. 2015" visual, with its glitter, indicates our opening date. Under our mascot, our motto "So, how's it going?" is revisited as "Hello, how's it going?", as it's positioned next to a very vintage telephone, whose cord wraps around our contact information.

This all-in-one perfectly reflects the atmosphere of Steel and his team. A group of guys, and a girl, who are nice and don't take themselves too seriously, but who do things seriously.

So, if you like all of this too, become part of our big family and proudly wear the colours of your favourite shop with a style that is both casual and cycling-inspired.

Now all that's left is to find a name for our mascot...

Thanks for supporting your local dealer ;)

Artwork: Marc Schmitt